Course Material
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University
of Applied Sciences Sralsund, WS 2008/2009 |
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Lecture | Content | Slides | Additional Material | ||
1
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Part
One Definition, typology, classification |
Case
Study "Park Astérix" 1 Page |
![]() case01.pdf |
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Please
visit: http://www.toronto.com/attractions |
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2
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Part
One Role, impact, product, market, and business environment of attractions |
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3 | Part Two Development of attractions, Feasibility studies |
![]() lecture03.ppt |
Case Study "Rio Nuevo" 2 Pages |
![]() case02.pdf |
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Case Study "Tourism Feasibility Study of Monroe, Lee, Arkansas and Phillips couties of eastern Arkansas" 70 Pages | ![]() case03.pdf |
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Please visit: Statistisches Landesamt M-V (German only) |
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Please visit: OSGV - Tourismusbarometer (German only) |
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4 | Part Two Development of attractions, Feasibility studies, success factors, funding issues |
![]() lecture04.ppt |
Please visit: Wenzel & Partner Consulting |
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5 | Part
Two Development of attractions, Business planning |
![]() lecture05.ppt |
Business
Plan Outline from northwestengland (www.nwtourism.net) 1 Page |
![]() case04.pdf |
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Case
Study "Millenium Dome" 1 Page |
![]() case06.pdf |
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Case
Study "Crystal ball gazing" 2 Pages |
![]() case07.pdf |
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Homework
=>> |
Case
Study "VisitScotland Business Plan 2004/07" 29 Pages |
![]() case05.pdf |
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Homework
=>> |
Case
Study "Tyne & Wear Museums Corporate Plan" 37 Pages |
![]() case18.pdf |
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6 |
Part
Two
Development of attractions, Project Management |
![]() lecture06.ppt |
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7 | Part
Three Management of attractions, Marketing concepts, strategic marketing planning |
![]() lecture07.ppt |
Case
Study "New Country Park" 2 Pages |
![]() case08.pdf |
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8 | Part Three Management of attractions, Implementation of marketing concepts |
![]() lecture08.ppt |
Case Study "Branding the Visitor Attraction Experience" 4 Pages |
![]() case09.pdf |
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Case Study "Marketing The Lake District Visitor Centre" 4 Pages |
![]() case10.pdf |
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Homework
completely |
Case Study "The Marketing Mix for Museums and Leisure Attractions" 9 Pages |
![]() case11.pdf |
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Homework
chapter 6 and 7 |
Case Study "Tasmanian Walking Tracks Strategy and Marketing Plan" 248 Pages !!! |
![]() case12.pdf |
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9 | Part Three Management of attractions, Human Resource Management, Financial Management |
![]() lecture09.ppt |
Case Study "new horizons - international benchmarking an best practice for visitor attractions" 4 Pages |
![]() case13.pdf |
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10 | Part Three Management of attractions, Quality Management, Greening of attractions, Visitor Management |
![]() lecture10.ppt |
Case Study "Performance Management in Museums" 58 Pages |
![]() case14.pdf |
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Case Study "Enhanced Visitor Management Alternative" 1 Page |
![]() case15.pdf |
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Further Reading "Sustainable Tourism in Protected Areas" more than 150 Pages |
![]() case16.pdf |
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11 | Essence of slides for exam preparation, but don't rely only on this summary!!! | ![]() summary.ppt |
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12 | Extra PPT Exkurs Prof. Hartmut Luft Destinationmanagement | ![]() extra.ppt |
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Useful Internet resources | |||||
Lectures | |||||
09. Sept 10. Sept 11. Sept 09. Oct 14:00 Exam |
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for preliminary exam results click here | |||||